LinkedIn Pulse Articles- Great For SEO, Awesome For Branding

Thanks To Google’s Helpful Content Update

After Google’s Helpful Content Update, the search algorithm now favours high DR sites like Medium, LinkedIn and Reddit. The idea is to give more importance to content written by individuals- not businesses. This is why the value of LinkedIn Pulse articles has increased.

Medium has shifted its users to its subdomain. But when you write on LinkedIn, your article leverages LinkedIn’s main url- not any subdomain.

The benefit- Your article can leverage the domain power of LinkedIn

Along with that, the platform is intrinsically connected to its own professional social networking platform — hence you get double the eyeballs. Cherry on top, the readers of LinkedIn articles are professionals who have buying power. You have a great platform to target the earning members of the population. What more do you want?

Is LinkedIn Pulse Still A Thing?

LinkedIn Pulse — the standalone app no longer exists. But fret not. LinkedIn Pulse is not dead. It has now transitioned into LinkedIn Articles. LinkedIn Articles is a part of your LinkedIn profile. You can find the ‘Write Article’ Button right on the homepage below the field where you or the content writing agency you would hire write your posts.

Once you create a post, LinkedIn distributes it among the LinkedIn members in their news feeds. All your published articles can be seen on your LinkedIn profile — organised neatly under the Articles section. So, LinkedIn Pulse is far from being dead. The standalone app is gone, but you can access LinkedIn Articles from the LinkedIn app itself.

Why Writing LinkedIn Articles Is An IN Thing (Pun Intended)

LinkedIn is yet to become saturated. Unlike most social networking sites, people here post meaningful things. And the people who read these posts do engage with them — they respond with valuable comments and messages. On LinkedIn, not only do people hear — they listen, not only do they talk — they speak!

Naturally LinkedIn is a goldmine for digital marketing pros. Professionals across many industries would read their content. You cannot get such quality audiences elsewhere. For a B2B organisation, LinkedIn can reap good results. Entrepreneurs, CEOs, Managers of one company can partner with other companies and establish a great professional relationship. For example, cloud computing services like Microsoft Azure can leverage LinkedIn to influence organisations to buy their services. They no longer need to specifically reach out to the companies. They can just post articles on LinkedIn and reshare it. And posts on LinkedIn get awesome engagements too.

Even if your business caters to the end users or consumers, LinkedIn can be helpful. Firstly, on LinkedIn you get a community of professionals who are already earning. Once again you to a kind of audience who are more likely to be your potential customers. They have the buying power, they listen.

Along with that you get a platform that is already on the good books of Google. So your articles can easily rank on the Google search results page. You get the attention of not just the LinkedIn members, you also get to grab the attention of the Google search users. So you get twice the reach.

Things To Remember While Creating Articles For LinkedIn

LinkedIn is a platform for the professionals. They are not your average readers. They hate poorly written articles. These people hate it when they are considered just a sales target. So the web writing experts must craft these articles in such a way that they sound genuine, polished and sincere.

• LinkedIn, like other social networking sites, is a platform where people mainly read short posts. So why would they take the trouble of reading long posts? Give them something informative — information that they can use. Your article can’t be all ‘me me me.’ The creative content writers must craft the article in such a way as if he is sitting with the reader.
• Linkedin recommends that you write about your own personal struggles, how you reached where you are now. It also recommends writing about your industry, where it is heading. And then you can subtly say — how your product or service can add value to the lives of the people working in the industry.
• Another problem with writing long form articles on a social networking site that predominantly relies on short posts — is the people’s lack of attention. Now there are some techniques to keep the readers engaged. At Dimensions, we put extra effort to make the headings and subheadings of the articles catchy. Our content writers leverage whitespace — LinkedIn Articles itself is quite clutter free. Create posts that touch the reader’s heart. Use the ‘three ions’ — Information, Emotion and Erudition. A well researched informative article that is at the same creative and intimate — nobody can leave such an article midway.
• Don’t go overboard with SEO techniques. Our article writers never use the same keywords more than five times. If your article is relevant to the industry and the people in the industry find that article useful enough — more than half of your SEO is done.
• Many SEO gurus have seen that LinkedIn articles do not have the same reach as the LinkedIn posts. So they suggest resharing the articles as Linkedin posts. In that way these articles can get a wider audience.

Linked Articles can increase brand recognition and brand reputation at an unprecedented rate. Make sure you craft these articles with as much care as an artisan takes to craft a work of art.

Contact us to leverage LinkedIn Pulse. We are a content focused Digital Marketing agency enabling you to take your SEO and branding to the next level.

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